The more paying customer you have, the more your business grows. If your rate of acquiring new paying customers is low, your business will definitely simply struggle and eventually die.
If you’re serious about winning at business, here’s how to attract customers the right way.
- Be Flexible
- Be Social
- Nurture word of mouth
- Never underestimate the power of “FREE”
- Form strategic alliances
These tips work just as effectively in the short-term as they do as part of your long game.
Nobody is above the appeal of the freebie – Free Trial is a sales magnet. Psychological studies have shown that the words ‘free’ and ‘gift’ trigger a positive chemical reaction in our brains. Receiving free things also causes your customers to feel more obligated to reciprocate. Mostly, when you give something beautiful to your customers, they feel obliged to do something beautiful in return—like buy your products or services.
Ignoring the psychology, though, giving your customers something for free allows them to try your product or service in a limited way. If you truly stand by your business—which you do, right?—giving someone a small taste of what you have to offer should be a win/win situation for you and your customer.
Successful businesses don’t happen overnight. Fortunately, business owners aren’t known for taking the easy route—we love a challenge.
We also love finding ways to increase our income without leaving our desks. Now that you know how to attract customers, you can transform your income and build the business of your dreams.
Ensure to build your commercial marketing strategy with some social media management tactics in place.