Before you start a business, you need to identify what problem you’re going to solve. You need to dissect, understand and analyze it.
This problem exploration stage is something that requires a lot of work and talking
with potential customers. By doing this you will learn a lot of useful information about your target market. Take yourself to a coffee shop or somewhere with a lot of people and just talk to them and see what they think
of the problem you’ve identified. This shouldn’t be a super formal presentation—just converse with people
and see what they think.
Aim to talk to 100 people. This should give you a good idea into whether they agree with you that it’s a problem and might even give you some potential solutions.
When you’re talking about your problem, try painting a picture of why this problem exists, who the solution will
impact and why the world will be improved by solving it. If you have multiple ideas, test them all and that should
give you insight into which is a bigger pain point for people.
The idea Hopefully by now you’ve spoken to, laughed with and made friends with 100 new people and found a problem that you are passionate about solving. This is where the
fun starts. The next step is to brainstorm solutions to your problem.