When it comes to selling ANY product on social media I have been able to master a few social media marketing strategies that work every single time, non-stop.
These unique marketing strategies don’t necessarily require that you have tons of traffic or followers before you can start making huge sales with them.
With less than 1,000 followers or fans, any entrepreneur that adopts this step-by-step guide on how to market on social media can make sales others with 50x their traffic won’t make. I kid you not.
An average company in the U.S. earning $5 million in revenue spends 5 – 7 % of it on marketing. You do the mathematics. This is an indisputable social media selling statistics.
In 2015, social media marketing alone gulped up over $23 billion with 64% of it going to one giant firm called Facebook. And in 2018, social network ad spending was expected to hit above $35 billion.
Why am I giving you this social media analysis?
I want you to see great opportunities waiting to salute you this year. You need to start thinking of how you will draw your share of the billions of dollar that will be circulating this year. Big corporations are as interested in social selling as we startups are.
If something that first started as an entertainment tool and means of connecting with fans, friends, and families could end up connecting customers to marketers and in the process, billions of dollar are exchanging hands, then there’s need for you to discover the step-by-step guide you should take to make your dream of boosting your income from social media a reality.
Whether it is tangible or intangible, it’s rare to find a product that can’t be sold on social media if accompanied by a compelling sales copy.
Write Your Sales Copy First Before Selling on Social Media
Although not all social media marketing experts will believe with me on this, however, when we look at what works best for me, I have discovered that writing my sales copy before creating the product helps me figure out what exactly my clients would want, how they want it, and how to deliver it to them.
It doesn’t have to be a long one. You can sketch it on your notepad so that it will serve as a guide. And if after writing your sales copy it doesn’t excite you, don’t bother creating your product because it won’t sell.
Becoming successful in any online business doesn’t have to be the usual way others are doing it. When you find out what works for you, do it consistently and it will amaze you how great your success will be.
Be Clear on What You Do on Social Media
If you aren’t making sales through social media it could be that you are confusing your potential customers. You are probably making it difficult for people landing on your timeline to know exactly what you do.
Some of the reasons why your social media marketing effort doesn’t convert could be as a result of the following:
- You talk about so many things. You didn’t niche down.
- You have allowed your timeline to become a dumping ground for all manner of topics, most of which are either unprofessional or completely not related to your niche.
An attempt to be everything to everybody is the worst level of disservice any startup entrepreneur intending to market their product on the internet can be doing to themselves. It’s a sure bet recipe for failure. Don’t do it!
Get real on who you are. Define yourself and keep building on who you have chosen to be long before you think of crafting your product.
Market to Social Media Audience that Are Interested in Your Product
Before creating a product, it’s important you find out what exact problem you want to solve, who you want to solve it for, and where you can connect with people having that problem. Failure to do this means you will end up creating a product that will start and end with your family and a few friends that may want to pity you.
The most awful thing that happens when you market to the wrong audience is that you will end up losing more money than you would have made.
The big question is, who became rich spending more money than they made? The answer is simple. Nobody!
Finding the right audience that suits your product can be quite difficult but the advent of social media has made it easier.
On social media we can find people who are talking about certain products, we can find where people of common interest congregate and we can easily predict what kind of product to create for them. Using Facebook audience insights can also help you get your metrics right. That’s the best way Facebook for business works.
Target Audience is What Determines Your Pricing
Not your worth but your target audience is what determines your pricing. If you want to sell high-priced products then you must start serving and attracting high-earning individuals and corporate organizations.
It’s funny to see ambitious entrepreneurs who over 80% of their active friends on social media are low (and probably zero) income earners displaying exorbitant products. In the end, it ends up in one thing, and that is “frustration”.
However, if you must target the same audience with a high-priced product, then you must be ready to present an extra value with a more compelling sales copy that will enable them to see the worth.
Plan Your Product Launch on Social Media
The best time for entrepreneurs to kick off their product launch campaign is a week before the month-end.
This social media marketing strategy is to enable salary earners to have less excuse for not buying your product. Timing is a very crucial factor you must consider if you want to make huge sales through social media.
Why won’t you make money while socializing with friends and fans? You need to change your orientation about social media if all you were sold is that it’s only a place for entertainment and exchanging pleasantries.
Take this article to heart and it will amaze you how creative you will become selling your ideas on social media. It’s as simple as that. So much can be done with social media if you can commit yourself to know more.
Facebook and Twitter pages having 5,000 fans/followers and above can register with one of Google’s acquired Startups, Famebit to start running Ads on their platform and in the process make an extra dollar for themselves. Or you can create an App and market it on Facebook. Don’t let the billions of dollars in social media Ad pass you by.