Don’t Go it Alone
Reason why i said you can’t do it alone
There’s no way around it: a business cannot succeed without selling something and sellers must
search for buyers. Additionally, the needs and wants of buyers must be determined and good products
must be designed, promoted, and delivered, and their image constantly improved upon.
It’s an endless cycle, but there’s no need to re-invent the wheel every time. Information is widely available as
to how to attract buyers, display goods to maximum effect, and finalize a sale. Much of this
information is available from companies that make, sell or distribute the goods or materials used by
entrepreneurs. The Kraft Foods Company, for example, sends representatives to shop owners in order
to inform them what type of products sell best according to local demographics as well as how to
arrange cheeses and other items so as to maximize sales. The degree of accuracy regarding this type of
he Importance of Marketing
I once watched a news team challenge three marketers who claimed that they could determine a shopper’s gender, age, profession, and first name
simply by looking at what the shopper had purchased. The marketers were then given three piles of
goods and told to back up their claim. Forty minutes later, they correctly identified each shopper’s sex,
age, profession, and first name! This is called team work.
We need eachother to grow.