These are obviously trying times for businesses and even people everywhere around the world as businesses are closed down and people’s movement are limited owing to the global lockdown and #stayathome order. But for businesses like restaurant and food vendors and some others who can still go about with their businesses, we recommend these helpful tips to successfully drive your business.
Shift Your Energy to What You CAN Control
Ignore what you can’t control — redirect this attention to the things you are able to control.Right now there are new problems that society hasn’t faced yet before in this unique set of circumstances. Shortages, businesses that provide somewhat essential services closed, and there are more potential customers for companies that connect this gap.
Yes, we can all tread water, and barely maintain with our heads above the water. But, there is something to be said about thinking outside the box and discovering new ways to help people in these times today. Switch from survival mode to inventor mode. To Startup Founder mode.
What can you do to design an improved customer experience? You may not have another opportunity to design systems that can be this specifically adapted to customer wants and needs as right now. So make use of it.
Innovate & Scale
Focus on what is working and scale with innovation — for instance for restaurants, pick up and delivery options are the only options to continue operating. However — instead of just maintaining the status quo — brainstorm how to incentivize customers to order delivery from your restaurant instead of another.
Buy one get one free? 20% coupon off the next order? A points system leading to a free meal? Be entered to win a raffle for a $100 gift card? There are many options that businesses aren’t thinking of right now, blinded by panic. But when focus is shifted to being creative — new solutions can be added that will add longevity and economy to business.
Go Crazy With Customer Service
No matter what your vertical is, go overboard with customer service. Freak people out with how much they will feel appreciated — now is a great time to consider strategies for building brand loyalty. Consider creating new low-budget items, whether that’s product or service-based to account for the tightening of belts ad many of your customers have recently lost their day jobs.
Ramp Up Your Content Marketing
With many cities, everywhere on lockdown — more people are online than ever before. Laser focusing on producing valuable content, consistently, will build trust and increase your client base through community. Write listicles, blogs, share stories about your company’s origin story, past obstacles faced and overcome to get here today, offer practical tips, authentic interactions and build out the story of your brand.
Mental Health for Retention
Consider offering mental health services, remotely, to employees to help maintain a low turn over rate. positive re-enforcement increases productivity and uplifts company morale.
Develop new training opportunities to create value in the workplace, and a path towards mastery that your employees can take. The greater intrinsic value, through integrity and morale that your company can create right now the greater the return this will be in the success of your business.
Maintain Open Lines of Communication
Transition customer service, to online events integrated with social media platforms. Offer virtual consultations, group coaching, and project management. Invite your clients to share pictures that demonstrate their success stories using your product or service. Incentivize sharing these on their favorite social media platform to create brand ambassadors out of your most loyal customers.
Make sure to provide assurance that you’re going to continue to offer quality and frequent updates if anything changes with your business. Listen to their concerns:
What do your customers want more of?
What do they want less of?
What aren’t other business providing that you can give them?
Listen, and respond in ways that demonstrate this is a two-way conversation. Build virtual equivalents to in person events, services and experiences people had before — and add character, personality, and style to inspire your target audience to participate.
If you follow these tips, you can come out ahead of the curve and do better than just