Thinking of how to start a baking business from home? You’re at the beginning of an exciting journey – our 8-step guide will help you get going.
From getting to grips with baking from home regulations to actually selling your cakes from home, here’s what you need to know.
Starting a cake business from home
1. Register Your Business
When you’re starting your baking business you can register your business as an entreprise or venture. This may cost about N10000.
2. Follow baking from home regulations in Nigeria
Complying with the rules can seem scary initially but they’re quite simple to get to grips with.
First, you should think about getting a food hygiene certificate and getting NAFDAC certificate.
As an overview, your kitchen and premises need to be clean and kept in good condition. You need to be following good food hygiene practices in your kitchen, including protection against contamination and pest control. However, your home baking business won’t be measured by the same standards as a big commercial premises like a restaurant.
3. Sort your home baking insurance
It’s important to think about business insurance when you’re setting up your baking business. This insurance can cover you if you’re sued by a member of the public for injury or damage.
For example, you might have a claim made against you if someone falls ill after eating one of your cakes, or if you knock over an expensive vase when you’re delivering a cake to a customer’s home.
4. Think about standing out
There’s a large number of baking and cake making businesses out there, so you need to think about how you’re going to differentiate yourself. You could specialise in vegan or gluten-free bakes, for instance, or concentrate on children’s party cupcakes or wedding cakes.
Since cakes are difficult to transport, you need to have a good sense of your local market, as most of your customers need to be close enough for in-person delivery or collection.
5. Develop an online presence
You make a product that looks beautiful, so photographs are going to be key.
Set up a simple website with important details like what you do, where you’re based, and how people can place an order, and add plenty of mouth-watering photos. There are tons of website builders to choose from, including WordPress, Squarespace and Wix.
Also set up a Twitter account, a Facebook page, and an Instagram account for your business, and keep them updated with posts and photographs. It’s also important to interact with other people on social media, so spend a few minutes each day liking and commenting on other people’s posts, and following relevant accounts.
6. Get out and about with your baking business
Although you’re setting up your baking business from home, it’s a good idea to get out and about to tell people about your business and develop a reputation locally. Consider applying for a stall at local events, including food markets and fetes. You can offer people free samples, sell cakes, and give out flyers and leaflets to promote your home baking business.
7. Keep track of your ingoings and outgoings
Since you’re running your own business, you need to keep track of your income and your business expenses so that you can enter this information when you complete your tax return.
8. Market your business
People need to discover your wonderful cakes, so it’s important to think about marketing strategies. As well as going to local events with your cakes and using social media to reach potential customers, think of other ways.
If you’re specialising in wedding cakes, you may be able to put flyers in a wedding dress shop, or develop a relationship with a local wedding venue, for example. If you’re making vegan cakes, perhaps you can get permission to put flyers in a local vegetarian restaurant, or write a guest post for a popular vegan blog. You could also try Google Pay Per Click (PPC) ads or Facebook advertising, although remember to narrow the audience down to your local area so that the adverts are only appearing for people within your delivery zone.