There are tons of offline marketing strategies that can influence your online business growth. If your business hasn’t started using these unique methodologies to generate traffic then you are missing a whole lot.
Why is offline marketing important? Executing the best offline marketing strategy is so important because there are segments of the market you can’t reach if you don’t promote your business outside the internet.
The difference between online marketing and offline marketing is that online marketing focuses on web content while offline marketing focuses generally on the product. If you compare online and offline marketing strategies, you would realize that you are better off using both of them in your business. The major disadvantage of offline marketing is the marketer’s inability to personalize their message without spending an extra dime on advertising.
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Here are 5 highly effective offline marketing strategies your startup can implement to start seeing results almost immediately.
1. Business Card
When using a business card as one of your offline marketing strategies, ensure you have your full name, Googleable company name, awesome looking business logo, phone number, email address and website URL on the card. Anyone that comes in contact with your business card should be able to know how best to reach out to you online or offline.
Your business card as an entrepreneur is one of the most affordable yet effective e-commerce marketing tools in the market today.
2. Branded T-shirt is a Great Offline Marketing Strategy
Have you ever thought of building a walking billboard that can help to promote your business beyond where your mind and budget could reach?
Using branded t-shirts as one of your brand promotion strategies can help you reach customers who are not online.
If you are organizing a college event or any form of a local event, getting as many people as possible to wear your branded t-shirt can to a large extent help you in creating the needed awareness for your brand.
One of the most amazing case studies of businesses that used the distribution of custom t-shirts to effective offline marketing strategy is Clickfunnels. By giving away free t-shirts, Russel Brunson, co-founder of Clickfunnels was able to generate over $100 million in sales for his all-in-one internet marketing software.
3. Billboard Advertising
In 2021, offline media in the United States is projected to attract advertising spending of 175.9 billion U.S. dollars, four billion more than in 2020, when the industry was hit by the COVID-19 pandemic. This offline advertising stat is a piece of evidence that offline marketing is not going anywhere even as digital advertising increases.
Does billboard advertising still work? Yes, it still works every single time. This is because a billboard makes an instant impression and gets your message across to your customer in a few seconds if it was well designed.
4. Write a Book
Are you an author or you would like to become one in the future? Do you know how to use a printed book authored by you to promote your business outside the internet?
When you write a book and publish it on any of the book marketing platforms, you might be given the opportunity to put your business or personal website URL in your author profile where your prospective readers can visit to learn more about you.
5. Organize a Physical Event As One of Your Offline Marketing Strategies
Organizing a physical event in your city can help you promote your brand to an entirely new audience.
Physical events as an offline marketing strategy work better when you use them for your new product launch. Instead of announcing your new product just like that, you can organize a physical meeting and unveil it in the presence of your customers, prospects and investors.
Give them the opportunity to feel and experience your product. You can even share branded t-shirts and other forms of souvenirs to attendees so that they will become your walking billboards.
The location of your physical event can play a huge role in the success of your marketing campaign. The kind of audience you expect to see when you organize your first corporate program will depend largely on the branding. To get the best result, I would advise that you pay rapt attention to as many event management tips for beginners as you can find.
Here you have super-amazing ways to get your business out there without necessarily getting social media or using any of the internet marketing tools. These offline marketing strategies are tested and proven to get you mind-blowing results in your company no matter where you live in the world.