Sometimes the activities involved in running your
business make your head spin. It’s so busy you
don’t have time to think and you get to the end
of each day happily exhausted with what you’ve
accomplished. Orders are coming in, customers
are buying, and your business is growing. Most
small businesses go through cycles when it is this
busy, but they also experience days or periods of
time that are painfully slow – times when minutes
feel like hours, customers seem to have all gone
on vacation at the same time, and our production
department is playing cards to fill the time. It may
be tempting to put your feet up and check out
until it gets busy again, but you could be filling that
valuable down time with activities that will improve
your business productivity. Here are a few ideas for
ways to stay busy, even when business is slow.
- Spend out a letter to your customers
- Keep your business top of mind with your
customers. Keeping in touch with customers can
get forgotten when things are busy, so when you
find yourself in a slowdown, take the opportunity to
touch base again. It doesn’t have to be much – just
remind them that you’re there. Let them know if
there’s something new they might be interested in,
or write a brief article on an area of your expertise
and their interest (e.g. 7 Ways To Keep Your Carpets
Fresh, Tips to Get Your Home Ready to Sell).
- Organize your office
- Oh, that chore. Yes, from time to time it’s good to
get caught up on your filing, look through those
piles of stuff and decide to throw most of it away.
File the good ideas where you might actually look
at them again. Clear off your desk, organize your
books, and generally de-clutter your space. Don’t
forget your computer desktop. Once it gets busy
again, you’ll be glad you did.
Meet with other business owners
This is the time to form some alliances, build
partnerships and just get together with other
people. When we’re busy, we rarely take time to
network, work with our mentors or just hang out
with our colleagues. These activities can be the
springboard to new ideas, information about
your industry or market and might even lead
to new customers!
- Play with your staff
- If business is slow, it means everybody is bored.
Take this opportunity to do some teambuilding.
Plan a potluck staff meeting. Do some teambuilding
activities. Watch training videos you never have time
for. The staff that plays together, stays together.